Content Marketing and Social Media Strategy ​for Businesses and Small Marketing Teams

A clearer, more consistent approach to content and social media—
for teams that don’t have time to overthink it.

Meet With Rachel
Three women in discussion at a table, one with a pencil, one with glasses and a laptop, the third showing her phone, with a light bulb icon above them.

Content marketing and social media management shouldn’t feel this difficult.

You’re posting content. You’re showing up on social media. But results feel inconsistent, unclear, or nonexistent. And the longer it goes on, the worse it gets. You waste time deciding what to post instead of executing confidently.

For founders and small marketing teams, content marketing and social media strategy often become reactive, time-consuming, and mentally exhausting instead of growth drivers.

If you feel guilt for not being consistent, frustration with scattered results, and anxiety that your competitors are figuring this out faster than you are, I’ve got you.

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Here’s how I can help.

  • A man presenting financial charts and graphs to two women in a meeting room.

    Content Strategy Workshop

    ​I help teams identify what to say, who they’re speaking to, and where to focus. We work together to define brand messaging, content pillars, platform priorities, and success metrics, then map it all into a 90-day plan your business or team can actually execute.

  • Illustration of a person working on a laptop at a desk with books nearby.

    Social Media Strategy for Small Teams

    Turn scattered posting into a repeatable workflow. I’ll work with you to build platform strategy, content themes, posting cadence, engagement guidelines, and repurposing rules so that content ideas no longer live in someone’s head.​

  • Illustration of a woman standing next to a man sitting at a desk with a laptop and a coffee mug.

    Fractional Content and Social Lead

    ​For business owners without an internal team. I own strategy and execution end-to-end, from planning to posting to performance insights, so content moves the business forward without constant oversight.

For over a decade, I’ve helped organizations across nonprofits, education, B2B, B2C, healthcare, and ecommerce spaces create content and strategy to build meaningful brand communities and drive sustainable growth.

A young woman with long brown hair and glasses smiling outdoors, wearing a gray shirt, layered necklaces, and a patterned jacket.
Meet Rachel